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Marketing BA (Hons)

Marketing at DMU is ranked 5th in UK for graduate prospects (Complete University Guide, 2018)

Overview

Reasons to study Marketing at DMU:

On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions.

You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business.

Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article.

You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.

  • Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner 
    leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice)
  • Learn how to apply both traditional and digital marketing principles to real world situations
    through a wide choice of modules which you can tailor to you chosen specialism or career path
  • Pitch a business idea to real-life entrepreneurs and win a great prize
    through our annual Fox’s Lair competition for first year students 
  • Enjoy an international experience with #DMUglobal
    trips include New York, Belin, Copenhagen, Indore and Beijing  
  • Placement opportunities with local, national and global companies
    including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain
  • 96.7 per cent of our graduates are in work or further study six months after graduating*
    * latest Destination of Leavers from Higher Education Survey 2015/16
  • Our alumni are employed by leading brands in graduate roles#
    such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase
  • Rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU

In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.

Scholarships:
At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor’s Sports Scholarship
Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.

 

 


More courses like this:

Advertising and Marketing Communications BA (Hons)
International Business and Marketing BA (Hons)
Business and Marketing BA (Hons)


  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2018/19 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: £12,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

How to apply: International students can apply to study at DMU directly using our online applications portal.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

  • A typical offer is 112 UCAS points. You need to study at least two subjects at A-level or equivalent (eg BTEC**)
  • Five GCSEs at grades A–C including English Language and Maths
  • Pass Access with 30 Level 3 credits at Merit (or equivalent)

    English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

    We will normally require students to have had a break from full time education before undertaking the Access course

  • International Baccalaureate: 26+ Points

** Further information about BTEC equivalencies

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 3

Plus option modules from the following indicative list:

* Essential for progression towards the IDM Certificate in Direct Marketing

** Only applicable to those students who have undertaken a placement year

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree 

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Students benefit from a dedicated law environment complete with its own mock courtroom, client interviewing room and an integrated law library.

Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.

The Newarke café in Hugh Aston provides Costa Coffee as well a range of snacks and refreshments.

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Campus Centre

The current home of De Montfort Students' Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.

The new-look Campus Centre is the hub for student life. On the ground floor, visitors can eat or drink at a café selling Starbucks coffee, at Subway or at Milly Lane’s, the campus’ newest eatery run by DSU, selling freshly handmade hot and cold food, coffee and smoothies.

Also on the ground floor is a Spar and Subway. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary  and clothing, and offering printing and binding services.

A newly-created staircase in the centre of the building leads up to the first floor, where the DSU officer team has new offices. 

Opportunities and careers

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Our #DMUglobal High Flyers Award offers students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

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Placements

An optional paid placement year offers invaluable professional experience.

We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement. 

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Our students have taken placements with companies including Telefonica (O2), FedEx, Virgin Holidays, Nike and Volkswagen.

For further details visit our placements page or contact @DMUBALPlacements.

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Graduate careers

A degree in marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Marketing Manager at Microsoft, Visual Merchandiser at Tesco and Marketing Analyst at Bank of Ireland, Digital Proposition Owner at The National Lottery. 

DMU Open Days

Our next Open Day takes place on Saturday 13 January 2018, book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

#IchoseDMU
Accommodation
Student support
De Montfort Students' Union
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#IchoseDMU

Find out why our students are proud to say #IchoseDMU. Find out more.

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Accommodation

We offer a range of high-standard accommodation for our students, with nine halls of residence – and around 2,300 rooms – all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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Student support

We have a dedicated team to help deal with any issues you may have before, during and after your studies. From finding accommodation and settling in, to arranging academic support during your studies – our support team can help directly or point you in the right direction of someone who can. Find out more.

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De Montfort Students' Union

Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in the union’s annual elections. Find out more.

 
Fees and funding
Fees and funding

Find out what financial help you can access during your studies at DMU.

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