About the course
A course created to meet the needs of the highly dynamic, fast-moving and exciting sector of fashion retail buying and merchandising.
Reasons to choose the Fashion Buying course at DMU
You can choose to follow a creative design or a marketing pathway
Covers specialist areas of fashion buying across womenswear, childrenswear and menswear
Meet buying experts and work on live projects with industry
The first year is mostly common across the two BAs, where you will develop knowledge in materials, commercial garment production, and gain the skills to produce professional presentations though CAD. You will also be introduced to the roles and responsibilities within a typical buying office. This experience is then applied to your chosen pathway in the second year.
There is the opportunity for students on the Marketing pathway to do a year’s industrial placement, to build their practical knowledge of industry and see everything in context. Previous students have gained placements in Reiss, Boden, Arcadia, Swetty Betty, Speedo, Bhs, George and Next.
The Design pathway focuses more on product design, range planning and trends, whereas the Marketing pathway focuses on product development, consumer behaviour, marketing and promotion. Both pathways develop buying skills, and knowledge of the buying cycle, sourcing and garment technology.