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Marketing Management MSc

This programme is designed for those who wish to further enhance or develop their career prospects by studying marketing with a distinctive focus on strategic perspectives.

Block teaching designed around you

You deserve a positive teaching and learning experience, where you feel part of a supportive community. That’s why most of our postgraduate taught students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You will benefit from more regular assessments and feedback, a better study-life balance, and a simplified timetable that provides more time for work, professional development, caring responsibilities, and everything else that's important to you. Our block-taught courses are informed by industry practice, often accredited by professional bodies, and are delivered by passionate and talented academics, who will help you develop the skills to achieve your goals.

Read more about block teaching

Overview

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation.

Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.

Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Key features

  • Develop professionally and personally during the course, which will help you gain an advanced understand of the key issues and themes in Marketing Management and place you in a strong position to embark on a career in this profession.

  • Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile).

  • The Marketing Consultancy Project module alternative to the dissertation, which gives you the opportunity to work on a real-life project and gain employability-relevant experience.

  • The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to a broad range of digital marketing technology and platforms used in different marketing and industry situations.

  • Formed and constantly reviewed with leading marketing agencies and departments, to ensure that postgraduate students are receiving cutting-edge marketing practice education from industry experts.

  • Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

 

Scholarships:

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International Scholarships

Find out about available scholarships and country specific fee discounts for international students. 

 

More courses like this

Advertising and Public Relations Management MSc

International Business and Marketing MSc

 

DMU has been shortlisted for the Postgraduate Award in the 2024 Whatuni Student Choice Awards (WUSCAs), as voted for by students.

  • UK
  • EU/International

Programme code: September: N50077

January: N50078

Start date: September, January

Duration: 12 months (September entry), 16 months (January entry)

Fees and funding:

2024/25 tuition fees for UK students: £10,450

Find out more about course fees and available funding.

How to apply

Application guidance document

Submit a study-related enquiry

Programme code: September: N50077

January: N50078

Start date: September, January

Duration: 16 months 

Fees and funding:

2024/25 tuition fees for EU and international students: £17,950

Find out more about course fees and available funding.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. 

No previous experience in marketing is required. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

 

Structure and assessment

 

Course modules

Teaching and assessment

 

Course modules

  • Block 1: Contemporary Marketing Practice
  • Block 2: Strategic Brand Management
  • Block 3: Integrated Marketing Communications
  • Block 4: Digital Marketing Strategy, or
        • Consumer Experience and Behaviour
  • Block 5 & 6: One of the following:
        • Marketing Dissertation 
        • Marketing Consultancy Project

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

 

See detailed module descriptions

 

Teaching and assessment

The learning and teaching methods on this programme embrace a broad range of approaches that have demonstrated effectiveness in postgraduate marketing education. They are based on commercial practice with businesses and agencies, so students graduate with a toolkit of live, contextual achievements. These include both formal and informal inputs. Traditional lectures will outline the models, theoretical frameworks for the different areas of marketing, with a cutting-edge focus on strategic alternatives and considerations. Tutorial discussion and other interactive activities such as seminars, workshops, and case study analysis encourage students to examine further the core elements of marketing in a critically analytical manner. Other approaches might include videos, guest lectures, collaborative group work, such as presentations and projects, and individual presentations, simulations and computer modelling and the Dissertation or Marketing Consultancy Project.  

 

Assessment strategy is based on testing a wide range of skills required for marketing management practice. Support is provided through feedback on initial work and general guidance. Examples include reports, infographics with tables and diagrams, presentations and coursework. Students are encouraged to showcase their work on LinkedIn because the work ties in directly to employability.   

Facilities and features

 
Placements
Placements
Placements
 

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library services

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Learning Zone, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers

Find the people who will open doors for you

DMU's award-winning careers service provides guaranteed work experience opportunities DMU Careers Team
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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

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