Our mission is to conduct impactful and cutting-edge interdisciplinary research across various fields to generate actionable insights and solutions that promote sustainable growth, environmental stewardship, and social equity. By collaborating with industry, academia, and communities, we conduct research and offer solutions in areas such as digitalization and AI driven business and economy, marketing, sustainable economy practices, logistics and supply chain management, and leadership and governance. Our goal is to create a future where economic success aligns with the well-being of both people and the planet.