Jenny Cross

Pro-Chancellor

Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from DMU herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at DMU in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of DMU’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on DMU’s marketing degree course and keynote speaker on DMU’s MBA programmes.