Fashion Management with Marketing MA - DMU Dubai

 

Key details

Award: MA
Duration: One year full-time, two years part-time
Location: DMU Dubai campus

Course overview

This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to offer creative solutions to industry challenges confidently. 

Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis. 

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your critical position on the sector's significant sustainability issues.

Our teaching experts are at the forefront of commercial and research activities, ensuring the latest practice informs the curriculum and that your work responds to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations, with the option to develop your work into an MSc qualification depending on the technical focus of your project.

Key features

• Develop a technical understanding of the fashion industry and a solid foundation of management principles and customer marketing.
• Undertake a work-based project in a real-world setting to develop your chosen specialism while putting your skills into practice professionally. Join our close-knit interdisciplinary community, which fosters a supportive learning environment for students worldwide.
• Benefit from the expertise of our highly experienced academics and valuable insights from guest lectures from leading professionals in the sector.
• The programme leaders are experienced professionals dedicated to ensuring students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content. 
• DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
• Benefit from Block teaching, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance

 

 

Course modules

• Block 1: Global Fashion Management
• Block 2: Research Methods with Cultural Context
• Block 3: Sustainability Strategy and Design
• Block 4: Business and Marketing Strategies
• Blocks 5 and 6: Select one from the following:
• Work-based Project
• Dissertation

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject one-to-one between the tutor and yourself; however, you may find yourself in a small tutorial group to benefit from others' contribution.

The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity.

As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies. Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.

The fashion and textile business is highly competitive, and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra-curricular activity.

Throughout the programme, the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate.

Contact hours

In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

Graduate careers

This programme will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.