Coup for DMU as restaurant giant signs up for degree deal


A company that’s part of the world’s biggest restaurant group will be sending its managers to De Montfort University (DMU) in Leicester from January 2013.

DMU will be working with KFC to create a degree course that’s specifically designed for its restaurant general managers (RGMs) in the UK.

The contract will see 60 KFC managers studying a bespoke BA (Hons) Management degree on DMU’s city centre campus over the next five years, with the first managers starting in January.

Professor David Wilson, Deputy Vice-Chancellor and Dean of Business and Law, said: “At De Montfort University, we pride ourselves on our ability to adapt our skills and services to match the needs of business – and our track record in forging partnerships with key organisations across all sectors is second to none.

“This is an important new contract for De Montfort University and we’re delighted to have this opportunity of working with such a major player in the global restaurant market.”

Jan Worth, business development manager at DMU, added: “Although we’ve delivered similar programmes for organisations such as Norfolk Constabulary, this is the first time that DMU has run a ‘sponsored’ degree programme that will link directly to KFC’s apprenticeship scheme.”

The selected KFC RGMs will embark on a programme of blended learning that will include a fixed number of study days on campus, enabling them to continue earning as a restaurant manager.

Martin Shuker, Managing Director, KFC UK & Ireland, said: “We shortlisted eight UK universities as part of our search for a training partner – and we were extremely impressed by all of them.

“But our decision to work with De Montfort University was based on a number of key factors: we liked the fact that DMU had experience of working with similar organisations, we felt that there was a good culture fit between our two organisations, we were impressed by the flexibility of the learning programme, and we loved the facilities on campus.

“The aim is to provide our RGMs with enhanced skills to do their job, and to prepare them for progression within the business, whether that be in head office or as an area manager.

“The degree is a way to reward some of KFC’s best performers, and gives people who never got to go to university the first time around the chance to gain a meaningful and respected qualification, while still earning money as a restaurant manager.”

DMU’s Leicester Business School offers a wide range of management courses from its base in the £35 million Hugh Aston Building. More information is available at|

KFC is part of Yum! Brands, Inc, the world’s biggest global restaurant group. The group’s brands also include Taco Bell and Pizza Hut.

Posted on Monday 23rd July 2012

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