Dr Murad Canbulut

Dr Murad Canbulut received his Ph.D. in marketing from Izmir University of Economics and is currently continuing his academic work at De Montfort University Leicester Castle Business School. He specialises in marketing and his research interests include consumer behaviour, social marketing, marketing ethics and marginalised consumer groups. Dr Canbulut teaches undergraduate and postgraduate courses and he also provides industry training on ethics, marketing strategy, communications and customer experience. 

Articles

• Mason, M.J, J. F. Tanner, M. Piacentini, D. Freeman, T. Anastasia, W. Batat, W. Boland, M. Canbulut, J. Drenten, A. Hamby, P. Rangan, Z. Yang (2011), Youth and risky consumption: Moving toward a transformative approach, Journal of Research for Consumers, 19, 1-8.
• Mason, M.J, J. F. Tanner, M. Piacentini, D. Freeman, T. Anastasia, W. Batat, W. Boland, M. Canbulut, J. Drenten, A. Hamby, P. Rangan, Z. Yang (2013), Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions, Journal of Business Research, 66 (8), 1235-1241.
• Chan, S. S., M. Van Solt, R. E Cruz, M. Philp, S. Bahl, N. Serin, N. B. Amaral, R. Schindler, A. Bartosiak, S. Kumar, M. Canbulut (2022), Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO), Journal of Consumer Affairs, 56 (3), 1312-1331.
• Zor, U., A. Esen, M. Canbulut, N. Karaca, G. Karakaya, İ. Türker (2024). A systems approach to understanding the interconnected factors affecting rural development: A case study from Türkiye, World Development Perspectives, 34, 1-12.

Book chapters

• Canbulut, M. ve D. Atik (2016), “Modern Toplumda Etiketlenme: Engelli Bireyler ve Pazarlama (Labeling in Modern Society: People with Disabilities and Marketing)” TUPADEM Tüketici Yazıları V, 150-162.
• Canbulut, M. (2019), “Eğitim Sektörüne Genel Bir Bakış (An Overview of the Education Sector)”, in Yükseköğretimde Tutundurma ve Strateji ed. A. Ercan Gegez. Altınbaş Üniversitesi Yayınları.
• Canbulut, M. (2022), “Sosyal Girişimcilik (Social Entrepreneurship)”, in Dijital Girişimcilik, Yenilikçilik ve Ar-Ge Çalışmaları ed. K. Kürşat Demiryürek, Ali Kahramanoğlu ve Nur İlkay Abacı. Efe Akademi Yayınları.

• Consumer behaviour
• Social marketing
• Marketing ethics
• Disability studies and marginalised consumer groups
• Sustainability and SDGs

• Marketing
• Consumer Behaviour
• Consumer Culture
• Business Ethics
• Sustainability

BA, MBA, PhD

• Principles of Marketing; Marketing Strategy
• Consumer Behavior
• Social Responsibility and Professional Ethics
• Strategic Brand Management
• Marketing Management
• Sustainability Management
• Consumer Culture Analysis
• Integrated Marketing Communication (IMC)
• Research Methods

Canbulut, M. (2022-2023), The Place of People with Disabilities in Higher Education: Barrier-Free Master's Program for the Visually Impaired Individuals.

• Canbulut, M. And D. Atik (2015), Consumer Vulnerability: What can Marketing do to Improve Individuals’ Well-Being Labeled as Disabled?, Annual Macromarketing Conference, 54. 25-28 June 2015.
• Canbulut, M. And D. Atik (2016), Is it Possible to Improve The Quality of Life of “Labeled As Disabled (LAD)” People Through Marketing? 21st Marketing Congress.
• Canbulut, M. (2017), Understanding Labeled as Disabled (Lad) Through Interviews: Experiences of an Able-Bodied Researcher, 2017 Manchester Ethnography Symposium, 29 August-1 September 2017.
• Canbulut, M. And R. Bayer (2017), “İdeal Benlikten İdeal Çiftlere ve İdeal Ailelere: Türkiye’de Aile ve Zengin Çocuklar Instagram Hesaplarının Karşılaştırmalı Analizi”, 22nd Marketing Conference, 28-30 September 2017.
• Canbulut, M. And A. Esen (2018), “To engage or not to engage: The case of a failed attempt to establish a social innovation lab”, Social Enterprise World Forum Academic Symposium 2018: Advancing Social Enterprise Research, Teaching and Engagement, 10-11 September 2018.
• Canbulut, M. (2018), “Who defines the norms? Is marketing the new norm setter?”, 9th Lancaster Disability Studies Conference, 11-13 September 2018.
• Canbulut, M. (2019), Tüketiciler Her Zaman Özgür Müdür? Foucault’nun Büyük Kapatılması ve Tüketici Özgürlüğü Arasındaki İlişki, PPAD Pazarlama Kongresi, 1-4 May 2019.
• Canbulut, M. (2019), Social Entrepreneurship Projects for Multiple Vulnerable Individuals: The Case of Turkey, ISIRC2019, 2-4 September 2019.
• Canbulut, M. (2021), Social Media & Mindfulness: From the Fear of Missing Out (FOMO) Towards the Joy of Missing Out (JOMO), Transformative Consumer Research Conference 2021, 28-29 June 2021.
• Serin, N., S. Sewak, T. Haderlie, M. Canbulut, N. Lewis, A. F. Muldrow, J. Sinha. The Emerging Role of Higher Education Institutions in Advancing Diversity, Equity and Inclusion (DEI) Initiatives, Society for Marketing Advances (SMA 2023), November 8-11, 2023.

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