Dr Deviraj Gill

Deviraj’s core teaching lies in the areas of branding, marketing research methods and e-marketing. She is also supervising MSc dissertations.

PEER REVIEWED BOOK CHAPTER

“Gill, D. and Broderick,A.,(2014) “Brand Heritage and CSR Credentials: Discourse Analysis of M&S Reports” Chapter in Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol6, pp. 179 – 199.

Corporate Social Responsibility

Branding (particularly brand heritage and authenticity)

Stakeholder Relationships and Theory

Social Identity 

Marketing, Brand Portfolio, E-marketing, Research Methods for Marketers

PhD in the framing of CSR messages and how they are interlinked within a brands heritage and authenticity for Marks and Spencer and the Co-operative, MA (Distinction)

Gill, D. and Broderick, A., (2015), "Brand Authenticity and CSR Reporting: A Case Study of M&S Revisted" Academy of Marketing, Magic in Marketing Conference, Limerick, July 2015

Gill, D, Broderick, A, Lemon, M, Jallow, K (2013). “The M&S Soup Kitchen Revisited: Encountering Brand Heritage in CSR Discourses.” The 8th Annual Corporate Branding, Identity and Corporate Reputation SIG conference, Oporto, Portugal, April 2013

Gill, D “Integration of Brand Heritage and Corporate Social Responsibility in Brand Trails” (2012) Academy of Marketing, Marketing: catching the technology wave conference, Southampton University, 5th July 2012

Gill, D, Broderick, A, Lemon, M, Jallow, K (2012) “The Soup Kitchen: Dissecting the Symbolic CSR Message within Brand Heritage”, Academy of Marketing, Marketing: catching thetechnology wave conference, Southampton University, 5th July 2012

Gill, D. “Brand Authenticity and CSR Reporting: Marks and Spencer Case Study” (2013) European Academy of Marketing Academy, EMAC, 42nd Annual Conference – poster presentation

Gill,D, Wright, LT, Lemon, M (2011) “Corporate Social Responsibility and Branding with Web Forum Research in the Retail Food and Drinks Sector” at the 7^th International Conference of Brand, Identity and Corporate Reputation, Academy of Marketing Special Interest Group, Said Business School, University of Oxford, 6-8 April 2011.

Gill, D, (2011) “Brand Communications and CSR”, Academy of Marketing, Marketing Fields Forever conference, Liverpool University,