Dr David Hudson

Job: Principal Lecturer, Strategic Management and Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8227

E: dhmar@dmu.ac.uk

W: https://www.dmu.ac.uk/bal

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Personal profile

David is the programme leader for the department’s MSc Marketing and Advertising programmes. His main teaching area is in the area of advertising and marketing communications - at both undergraduate and postgraduate levels.

Publications and outputs

David’s research interest focuses on product placement and branded entertainment. Journal publications include the Journal of Business Ethics and the Journal of Marketing Management.

Research interests/expertise

Product placement

Branded entertainment

Areas of teaching

Advertising, Marketing Communications, Campaign Planning, MSC project

Qualifications

PhD, MBA, CIM Dip, BA