Mr Adam Oozeerally

I am a Lecturer in Marketing at the Department of Strategic Management and Marketing and pursuing a PhD on a High Flyer Scholarship. I gained a BA Accounting and Finance degree and an MSc Strategic Marketing (Distinction) from DMU. Furthering my education, I received an MA Education from the University of Leicester. My research interest lie within the fields of value co-creation, customer experiences, customer engagement and consumer behaviour within technology-enabled contexts such as mobile devices and apps. My research work has been presented at national and international conferences such as the Academy of Marketing, European Marketing Academy and the first Global Conference on Creating Value.

Customer experience
Co-creation of value
Customer engagement
Mobile marketing
Service quality
System interface and design
Service systems
Artificial intelligence
Virtual reality

Marketing
E-marketing

PhD (pursuing currently)
MSc - marketing management
PGCE - further education mathematics
BA accounting & business management

E-marketing

Best performance on programme - January 2017
Awarded high flyers scholarship for PhD

Academy of Marketing
European academy of marketing
Higher education authority

Currently supervising masters students within IB & Marketing