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Fashion Buying with Marketing BA (Hons)

Fashion Buying with Marketing has been designed to meet the needs of the dynamic, fast-moving and exciting sector of fashion retail buying and marketing.  

Overview

Reasons to study Fashion Buying with Marketing BA (Hons) at DMU:

  • Learn the specialist areas
    of fashion buying across womenswear, childrenswear and menswear
  • The marketing pathway 
    will give you the opportunity to focus on product development, consumer behaviour, marketing and promotion
  • Learn the specialist areas 
    of fashion buying across womenswear, childrenswear and menswear
  • Work on live projects with industry
    and meet buying experts
  • Option for a year’s industrial placement
    where you will apply your learning and gain valuable experience in companies such as George, Timberland and ASOS
  • Next, Marks & Spencer, River Island, and Selfridges 
    are where some of our recent graduates have progressed onto careers at, and some have also and set up their own labels, such as Beth Widdowson and Lizzie Leary who started the successful online retail company Kindred Sole
  • International opportunity 
    through #DMUglobal where you will have the opportunity for a meaningful international experience, with previous field trips to Antwerp, Amsterdam and New York

The core curriculum conveying the buying cycle with a focus on marketing planning, branding, PR and social media. The programme also incorporates key practical elements supported by a range of technical facilities.

You will develop buying skills such as range building and negotiation and gain knowledge about fabrics and testing techniques. You will also study sourcing and supply.

Course content in the first year involves three shared modules plus one specialist module relating to your chosen pathway. You will learn about textile materials and commercial garment production and develop CAD skills which will facilitate the production of professional presentations. You will also be introduced to the roles and responsibilities of a typical buying office. You will be taught about the life cycle of a product from concept stage through to delivery on to the shop floor, and key aspects of trading. You will then build on this experience in the second year, where you will study two modules of your chosen specialist pathway, along with one shared module.

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

More courses like this:

Fashion Buying with Design BA (Hons)
Fashion Design BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: WN25

Duration: Three/four years full-time with optional placement year, six years part-time.

Fees and funding: For 2017/18 tuition fees will be £9,250 (subject to Parliamentary approval)

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: Three/four years full-time with optional placement year.

Fees and funding 2016/17: £11,750

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels or
  • BTEC Extended Diploma DMM or
  • International Baccalaureate: 26+ Points including Art and Design

GCSEs - Five GCSEs grades A* - C including English Language or Literature at grade C or above.

Access - Pass QAA Accredited AHE Diploma and GCSE English (Language and Literature) at grade C.

We also accept the BTEC First Diploma plus two GCSEs including English at grade C or above.

 

International students

If English is not your first language an IELTS score of 6.0 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS Tariff changes

Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. Find out more.

 

Structure and assessment

 

Course modules

Teaching and assessments

 

 

First year

  • Core Buying 1
  • Textile Materials 1
  • Fashion Communication (CAD)
  • Introduction to Fashion Business
  • Design Cultures

Second year

  • Core Buying 2
  • Fashion Materials 2
  • Product Marketing
  • Fashion Business
  • Design Cultures
  • Language option

Third year

  • Sourcing and Supply
  • Major Project – Dissertation
  • Advance Fashion Marketing
  • Language option 

Structure

This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

Facilities and features

Facilities

The excellent fashion and textiles facilities include state of the art sewing machine studios, textile testing labs, knitting, dying, spinning, weaving and printing facilities, CAD labs and designated studio workshop space.  

You also have access to the most up to date trend prediction publications and databases  

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

 

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

 

Opportunities and careers

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Placements

Work placements give students the opportunity to work for a year in industry. They will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.

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Graduate careers

This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.

Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.

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