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Fashion Buying with Marketing BA (Hons)

Fashion Buying with Marketing has been designed to meet the needs of the dynamic, fast-moving and exciting sector of fashion retail buying and merchandising.  


Reasons to study Fashion Buying with Marketing BA (Hons) at DMU:

  • Learn the specialist areas of fashion buying across womenswear, childrenswear and menswear
  • Our marketing pathway focuses on product development, consumer behaviour, marketing and promotion

  • Meet buying experts and work on live projects with industry
  • The optional industrial placement year will enable you to apply your learning and gain valuable experience in companies such as George, Timberland and ASOS
  • Recent graduates have progressed onto careers at Next, Marks & Spencer, River Island, and Selfridges and set up their own labels, such as Beth Widdowson and Lizzie Leary who have started the successful online retail company Kindred Sole.
  • There is the opportunity to gain a meaningful international experience as part of your studies through #DMUglobal – previous experience includes field trips to Antwerp, Amsterdam and New York

You will develop buying skills such as range building and negotiation and gain knowledge about fabrics and testing techniques. You will also study sourcing and supply.

Course content in the first year involves three shared modules plus one specialist module relating to your chosen pathway. You will learn about textile materials and commercial garment production and develop CAD skills which will facilitate the production of professional presentations. You will also be introduced to the roles and responsibilities of a typical buying office. You will be taught about the life cycle of a product from concept stage through to delivery on to the shop floor, and key aspects of trading. You will then build on this experience in the second year, where you will study two modules of your chosen specialist pathway, along with one shared module.


At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.

More courses like this:

Fashion Buying with Design BA (Hons)
Fashion Design BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: WN25

Duration: Three/four years full-time with optional placement year, six years part-time.

Fees and funding: For 2017/18 tuition fees will be £9,250 (subject to Parliamentary approval)

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: Three/four years full-time with optional placement year.

Fees and funding 2016/17: £11,750

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels or
  • BTEC Extended Diploma DMM or
  • International Baccalaureate: 26+ Points including Art and Design

GCSEs - Five GCSEs grades A* - C including English Language or Literature at grade C or above.

Access - Pass QAA Accredited AHE Diploma and GCSE English (Language and Literature) at grade C.

We also accept the BTEC First Diploma plus two GCSEs including English at grade C or above.


International students

If English is not your first language an IELTS score of 6.0 or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS Tariff changes

Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. Find out more.


Structure and assessment


Course modules

Teaching and assessments



First year

  • Buying Skills
  • Textile Technology
  • Fashion Communication
  • Fashion Technology

Second year

  • Core Buying Module
  • Fashion Marketing
  • Product Development

Third year

  • Sourcing and Supply
  • Project – Dissertation
  • Fashion Management


Learning is more theory-led with some elements of design. It is based on formal lectures, seminars, individual and group tutorials, lab and group work. Assessments are usually written reports or assignments with some practical content. In the final year the major project focus is a dissertation.

You will be taught by specialist staff who are also researchers and who have worked in and maintain close links with the industry internationally.  

Many competitions set by major blue chip fashion retailers are unique to the course and offer financial and work experience awards. Recent competitions have been in fashion forecasting, visual merchandising, sourcing projects and range building. You also have the opportunity to enter national competitions such as the ASBCI (Association of Suppliers to the British Clothing Industry) award, where DMU are proud to have had previous winners. 

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 17 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 23 further hours of independent study to complete project work and research.


Facilities and features


The excellent fashion and textile facilities include sewing machine studios, textile testing labs, knitting and weaving facilities, CAD labs and designated studio space.  


We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.


Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.


Opportunities and careers



Work placements give students the opportunity to work for a year in industry. They will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)



This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.


Graduate careers

This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.

Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.

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