This course builds on our 30 year track record in BA and MSc teaching in Arts and Festivals Management and brings together knowledge, expertise and experience across the Art, Design and Humanities faculty to create a unique degree focused on festivals and cultural events management.
This course explores the connections between culture and business/management at master’s level. It offers an excellent learning experience combined with intensive study and research options with key partners such as the British Arts Festivals Association, Festival Republic, Glastonbudget, Spark Children’s Art Festival, and many more. It provides those who want to expand on their cultural events knowledge and expertise with a masters degree in Cultural Events Management, in which the majority of their study time will have a cultural sector focus. At the heart of the degree is a synergy of arts, culture, and management theory and practice which ensures that you will deepen your understanding of, and competence in, developing and managing cultural and/or commercial events.
The first semester (October to January) is constructed around four core modules which ensure that all students receive the same grounding and
in preparation for the more specialised work of the second and third semesters. The core modules cover events leadership, organisational life cycles, the history of festivals and events, festival case studies, media use and marketing. There is also a compulsory research methodology course designed to enhance your academic research abilities as well as your knowledge of work based research, be it audience or product related.
In the second semester (February to April) we offer six option modules from which you choose three. These include music festivals, heritage fairs, festivals and events, museum and exhibition design, managing a web presence, and animation of place through events. There is also a compulsory business planning for the creative entrepreneur module in this semester which helps to prepare you for your work placement or dissertation in the third semester (May to September).
The placement or dissertation is where you really focus on the area of work in which you hope to develop your career after graduation. This may be in an events or festivals organisation or further academic study at doctoral level. Whichever option you choose we aim to support you in your choice both during and after the course.