The module addresses the needs of individuals leading cultural and commercial events and events management organisations. It explores the advantages and weaknesses of public versus private ownership, and the skills needed to motivate, manage and organise staff and other stakeholders to create excellent events.
Festivals and Events Practice
This module will look at the expanding market of art/cultural festivals and events that has developed across the globe since WWII. It will explore the political and cultural forces that have contributed to this expansion.
Marketing for the Creative Entrepreneur
This module considers marketing and corporate strategy issues in relation to activities of the creative entrepreneur. This module will investigate methods and tools for marketing products and services to consumers (b2c), businesses (b2b) and the public sector and examine the utilisation of corporate competences to gain competitive advantage.
This module is designed to enhance students’ knowledge and understanding of the nature and scope of research. You will examine and evaluate current issues in practice led and practice based research.
Business Planning for the Creative Entrepreneur
The manoeuvring of a creative concept to market using business and financial skills is crucial to the success of the Creative Entrepreneur. This module will enable you to consolidate skills from term one and develop a range of activities, creative, technical, legislative and financial required to bring an idea into business reality
Music festivals are amongst the more ubiquitous features of the global festivals scene and its expansion in the past two decades. This module will therefore provide an opportunity not only to examine the nature of specific festivals and your histories but to deepen understanding of specific aspects of your management and development.
This module explores the ways in which artists, of all artistic and media disciplines, are now engaged in the use of public spaces and the notion of place making. It considers the emergent patterns of major events and festivals alongside the need to market places in competition with each other; the phenomena of culturally-focussed and culturally-led events that bring places alive; and the issues affecting both the artists as producers and the commissioning bodies, and the impacts and engagement of audiences.
Cultural Policy and Planning
Cultural policies at national and local level are the often unseen influences that determine the working lives of cultural events managers. This module provides definitions of cultural policy and explores its frameworks and applications.
Museum Exhibition and Design
This module considers the broad concepts of museum design and exhibition display. It examines the semiotics of display and communication of meaning, including the museum as a repository of cultural identity.
Managing a Business Web Presence
Web and internet environments are becoming the most accessible means of corporate interface and communication and vital for the success of creative business endeavours. This module will introduce you to a critical appraisal of web design and promotion along with related creative and management processes and production techniques in a business context.
The dissertation provides you with an opportunity for sustained research work of an independent nature in an area related to the Cultural Events Management MSc. Topics may develop from one of the taught modules or may be linked to issues touched on only peripherally or not at all in the taught modules.
Work Based Project
This module provides the opportunity to develop and demonstrate skills acquired from the taught course in a practical context – for example working with a festival or an events company. It is anticipated that this work based project/placement will include experience of working on the development, promotion and delivery of a festival or event.
Note: All modules are subject to change in order to keep content current.