DMU logo

Brand PR

Module code: MARK 5077

Module description

The module will briefly consider the nature of brands, and of PR generally, but will concentrate on the use of PR techniques to build and promote brands.

Brand or consumer PR practitioners operate at the intersection of public relations, advertising and marketing and their activities are concerned both with direct support for sales activities and also more indirectly, in the development of a more favourable commercial environment for companies to operate and enhancing consumer-brand relationships.

As the modern media landscape continues to evolve, with greater convergence between media channels and platforms, traditional boundaries between marketing communications disciplines are breaking down. The rise of social media has refocused our attention on the power of word-of mouth and third party endorsement so today, PR thinking infuses much of modern marketing. Hutton (2010) even suggests that marketing is essentially redefining itself as public relations!

Contact hours per student per year

  • Seminars: 33 hours

Assessments

  • Brand PR best practice presentation: 40%
  • Individual report: 60%

Additional costs: No extra costs other than purchase of books

 
Events target area image
Events

At DMU there is always something to do or see, check out our events for yourself.

News target area image
News

DMU is a dynamic university, read about what we have been up to in our latest news section.

Mission and vision target area image
Mission and vision

Read about our mission and vision and how these create a supportive and exciting learning environment.