DMU staff and students take on supporting roles in TV advert

De Montfort University Leicester (DMU) staff and students were able to work as advisors and extras for the new TV advert to make sure campaign reflected the university perfectly.

Jayne Stevens is a principal lecturer and the head of Dance at DMU and she supported the filming of the dance scenes for the advert, which starred one of her students Wes Bingwa.

She said: “My role has been making sure Wes is happy and safe and to check what he does is working, he is doing brilliantly!”

“It’s great to be involved in the advert. It is brilliant that it focuses on our students because they are what make the university.”

Technical knowledge from DMU academics was valuable during filming to make sure the scenes were as accurate and true to life as possible.

The science scenes in the advert required technical expertise and Geoff Hall, the associate head of Leicester School of Pharmacy, was on set to make sure everything was factually correct.

“My role is to check we’re happy with what’s being shown. It’s exciting to be involved, as I’ve never done this before,” he said.


And now for the science bit…

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Fox's Lair celebrated in DMU TV advert

In the 60-second advert the business pitch scene is a representation of the Fox’s Lair module that DMU business students face as part of their course.

To maintain a realistic atmosphere the advert features a real-life panel of business experts from the Fox’s Lair, featuring senior lecturer Edwina Goodwin and Aatin Anadkat, who owns Hotel Maiyango.

Edwina said: “Fox’s Lair having a starring role in the TV advert was the most fantastic news. It was a great privilege to be part of an advertisement that promotes the university through a project which has become integral to my life here, and to the university.”

Aatin added: “Having DMU’s valuable industry links portrayed in the advert is a reflection of real life really. It’s fantastic how DMU have built these bridges with firms and people that can help graduates in the future.”

DMU graduates Elissa Grainger and Danni Spooner had the opportunity to appear in the TV advert and spent the day having paint thrown at them for one scene.


Danni said: “I got covered in paint, I got painted all blue at one point, which was really fun, and I also yelled at the camera quite a lot!

“I think my highlight was once I’d had paint all thrown on me and I was walking to the showers and I just looked like this blue pixie elf and it was magic and my hair was sticking up everywhere.”

Elissa added: “It’s always good to give back to DMU. I graduated last year and I’ve had a lot of help from them since graduating.

“If you get actors in who have never been to DMU before I don’t think it’s as real. I think it’s nice to have a student body behind it supporting it.”

There was also an opportunity for students and staff to appear as extras in a crowd for one of the scenes that was filmed on campus.

Nilou Abdool, an Accounting and Finance graduate volunteered to be involved. She said: “The experience has been different! Usually you watch adverts on TV but you don’t know what goes on behind the scenes.

“DMU has given me so much, I wanted to give something back, which is why I wanted to be involved in the TV ad.”

Posted on: Monday 05 September 2016

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