Advert experience puts students in the running for TV industry careers

Students enjoyed a taste of life in the TV industry after being chosen to work as runners on De Montfort University Leicester’s (DMU) new advert.

Seven students helped out behind the scenes during the three-day shoot, assisting the professional crew from TV production company Outsider.

Tasks ranged from fetching teas to dressing sets at locations across campus as well as the King Power Stadium, home to DMU’s official higher education partner Leicester City Football Club.

Media Production student Lydia George helped with the science and dance scenes and described her day on set as “valuable”.

The 20-year-old said: “We all had to do the basic jobs that you’d assume a runner would do, such as teas and coffees, but we’ve also had opportunities to do more exciting things. I helped the lighting guys with the pack down of the last shot.

“This is great experience because I’ve never done anything like it before. It’s so vital to get experience in the media industry to add to your CV, as it’s one thing that separates you from the rest of the people going for jobs.”

Helping guide the students was runner/third assistant director Lucy Kelly, who studied Design Crafts at DMU and now freelances on TV commercials and music videos.

She said: “I have interactions with people from all over the world on a daily basis and it’s the same at university meeting new people.
“DMU helped with my confidence and general life skills.”


The theme of the commercial is ‘dare to do’ – and volunteering for the advert was a daring move for some.

Journalism and Media graduate Emily Paget, 21, said: “It’s situations like this, doing the running, that have pushed me out of my comfort zone.”

Her natural curiosity led to her getting involved. She said: “I think experience of runners’ jobs is invaluable if you want a career in media.”


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Assisting with the speaker and art scenes was Calum Lawrence, 22, who graduated in Media Production this summer. He had a previous experience to compare it to, as a runner at the Leicester auditions for ITV’s X Factor show.

He said: “It differed a lot from working on the X Factor, as this was a more close-knit group of people and I was able to get more face-to-face involvement with the crew.”


Twenty-year-old Natasha Macmanard also had previous TV experience – as one of four Media Production students who helped with a live broadcast of Channel 4 News from DMU’s Queen’s Building.

She said: “Both experiences were very interesting, as you get a taste of everything that’s happening.

“Even by talking to the professionals or watching what they do, it’s really worthwhile.”

Charlotte Guest, who graduated in Media and Communication with French this summer, is “proud” to have played a part in the football and business pitch scenes.

The 22-year-old said: “Seeing the advert will be like, ‘wow, that’s something I’ve helped in’.”

Posted on: Monday 05 September 2016

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