DMU's Saf wins national prize at British Muslim Awards

A reviewer whose passion for new technology and gadgets has grown an audience of thousands has won a prestigious national award.     

Safwan Ahmedmia won the award for Services to Creativity and Technology at last night’s British Muslim Awards, which recognise the work and talent of those at the forefront of their industries.



Saf, who graduated from De Montfort University Leicester (DMU) in BSc (Hons) Multimedia Computing, works as a Senior Multimedia Officer in DMU.

He launched his own YouTube channel called SuperSaf TV in 2012 and has grown to become the UK’s largest Tech reviewer with more than half a million subscribers to his YouTube channel.

The awards, held last night at Leicester’s Athena venue, acknowledge and honour a wide range of achievements including business, charity, sports, arts and culture.

Saf, of Highfields in Leicester, said: “It’s an absolute honour to be recognised for my work. I’ve always been very passionate about Technology and to be awarded for something I love doing truly is a pleasure. The support from my family, friends, colleagues and followers has been tremendous.”

The evening, hosted by TV presenter Samina Kiyani, featured more than 400 guests and saw 22 different awards presented to inspiring individuals.

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This is the fifth year that the British Muslim Awards have been held. Founded by Oceanic Consulting, the event honours the success, achievements and contributions to society by British Muslims as individuals, groups and businesses.

Each finalist had to be nominated and the awards have around 10,000 nominations every year. A collection was held for the National Zakat Foundation which helps vulnerable communities in the UK.