Students in Thailand have said they are keen to learn about sports management at the Leicester Castle Business School, having been inspired by Leicester City’s success.
The Foxes Premier League success has won them a devoted following all round the world – especially in Thailand, home to the club’s owners and main sponsors, King Power.
And now many of those new fans have said they are excited to be able to learn about the business of sport at De Montfort University Leicester’s (DMU) prestigious new business school – which is only a short walk from the home ground of their beloved Leicester City.
After winning the title last month, the Foxes toured Thailand, being greeted by millions of fans in Bangkok. And joining them out in the country was the Principal of the Leicester Castle Business School, Professor Dana Brown, who was keen to tell business leaders and potential students about the new school opening in the historic Grade-I listed Great Hall of Leicester Castle.
Professor Brown – the former Director of the MBA at the University of Oxford’s Saïd Business School and key player in the formation of Amazon – travelled with Professor Dominic Shellard, Vice Chancellor of DMU, and James Gardner, Pro-Vice Chancellor for International.
DMU has a strong commitment to Thailand strengthened by its ongoing partnership with King Power and Leicester City.
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Professor Brown said: “Bangkok really is celebrating Leicester City’s success with the same fervour as we are in Leicester. We were surrounded by billboards and celebrations of LCFC – it felt quite like home.
“Everyone was interested to hear about DMU’s partnership with King Power and LCFC, and we emphasized its significance to us; our shared values and the opportunities it has created for our students and staff.”
Professor Brown presented information about the new flagship programmes of the Leicester Castle Business School to prospective students at the British Council in Bangkok. She also met with senior representatives from nearly a dozen Thai universities.
She said: “There was particular interest in our new MSc in Business Management and Sport and our MSc in Business Management and the Creative Industries.
“Students were pleased to learn about the strong commitment that we make to finding individual pathways for each student and supporting them through their studies and career planning.”
Professor Brown gave a presentation on the vision of the new business school and the opportunities for partnerships.
She said: “Many found our specialisation in entrepreneurship and the creative industries to be particularly interesting since these are areas of opportunity in Thailand.”
Posted on Thursday 2 June 2016