Job: Senior Lecturer in Marketing
Faculty: Business and Law
School/department: Faculty of Business and Law
Address: Hugh Aston Building, De Montfort University
T: +44 (0)116 250 6539
I have worked in marketing since 2000, taking on a number of marketing and PR roles in industry, both agency and client-side. My most recent work has been as a freelance marketing strategist and copywriter, working with a range of clients such as Warner Bros and Virgin Media. My teaching covers a broad spectrum of marketing, public relations and branding subjects, but I have a key interest in content and digital marketing. I am passionate about developing students and ensuring they have the skills and knowledge to help them succeed in their professional lives beyond university.
Strategic marketing, content marketing, and marketing communications, buyer behaviour and decision making process
Chartered Institute of Marketing (CIM)
the Institute of Direct & Digital Marketing (IDM)
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