Mr Juan Pablo Armellini

Job: PhD Researcher & Part time Lecturer

Faculty: Arts, Design and Humanities

School/department: School of Design

Research group(s): Design and New Product Development

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8498



Social Media:


Personal profile

Juan Armellini is a PhD researcher and Part-Time lecturer at DMU and also co-supervises Masters students in areas of design. 

He studied Graphic Design and Product Design as an undergraduate, leading to a scholarship in Italy to learn the craft of jewellery production and stone setting in 2004. He then completed an MA in Three Dimensional Design at Manchester Metropolitan University in 2011, where he looked at the perception of contemporary trends of electronic devices, including product semantics, nostalgia, and an emerging hypothesis on the “essential characteristics” of objects.

Juan is currently undertaking a PhD research in product customisation to be completed in March 2017. The focus of his research is on evaluating the consumer attachment and value enhancement towards customised products, particularly where the process of customisation is governed by automated systems, for example through computer algorithms, (i.e. customised for the consumer rather than by the consumer). 

Research group affiliations

Publications and outputs 

Armellini, J., & Dr Dean, L. (2016)Randomized Customization: ADriver for Enhanced Product Value.The International Journal ofDesigned Objects, 10(2), 31–43.

Available at:

Research interests/expertise

  • Product design
  • Product semantics
  • Product customisation
  • Mass customisation
  • Automated customisation
  • Added value
  • Value enhancement
  • Consumer engagement
  • Consumer emotional attachment

Areas of teaching

Product Design


  • MA in Three Dimensional Design, Manchester Metropolitan University
  • Jewellery Technician, IRIGEM institute, Veneto, Italy
  • BA Product Design, UDELAR, Uruguay
  • BA Graphic Design Technician, ORT University, Uruguay

Honours and awards

  • PhD Studentship, De Montfort University, 2013-2016.
  • Jewellery Technician Studentship, IRIGEM Institute, Veneto, Italy, 2004-2005.

Membership of professional associations and societies

Design Research Society - June 2016

Design Society - May 2016

Conference attendance

How Unique is 'Unique'?. Three Minute Thesis. De Montfort University, Leicester. April, 2016.

Consumer engagement, value enhancement through Additive Manufacturing. Presentation. Postgraduate conference: Textual, Visual and Digital Cultures Conference, February, 2014. De Montfort University, Leicester. 

Consumer engagement, value enhancement through Additive Manufacturing. Poster presentation. ‘Research Degree Students’ Poster Competition and Research Open Day’. De Montfort University, Leicester. April 2014. 

Recent research outputs

Armellini, J., & Dr Dean, L. (2016)Randomized Customization: ADriver for Enhanced Product Value.The International Journal ofDesigned Objects, 10(2), 31–43.

Available at:

Key research outputs


Externally funded research grants information

Research Assistant - 2015. Project funded by the Higher Education Innovation Fund (HEIF), led by Prof. Gabriel Egan. Investigation, test and evaluation of different digital capturing and reproduction techniques of ancient typefaces.


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