Marketing is both a philosophy and a critical element of business strategy, and aspects of marketing are often responsible for the success or failure of an organisation, product or service. Organisations that focus on the needs of their customers and employees are much more profitable.
The first year introduces the basic principles of business, management, finance and marketing. In conjunction with your other subject the second and third years allows you to choose from a range of modules.
This course has close links with industry with several of the modules incorporating projects that involve working with live clients, agencies and industry bodies.
We have one of the largest marketing departments in the UK. Our staff include professors of international renown. They contribute to quality teaching, research and consultancy projects. We enjoy excellent relationships with professional bodies. The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects.
This course can be studied as a Joint Honours programme alongside BA (Hons) Media|.
UCAS course code:
Duration: Three years full-time, four years with a placement
Institution code: D26
We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.
If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.
Teaching methods include lectures, tutorials, workshops, e-learning packages, seminars, group work and self-directed study. Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams or tests.
You will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials etc) each week, and are expected to undertake at least 15 further hours of independent study to complete project work, research etc as required.
Optional paid placement year offers invaluable professional experience.
See dmu.ac.uk/businessplacements| for further details.
A degree in Marketing opens up a whole range of career opportunities, usually commanding good salaries. Recent graduates can be found in many of the major UK and global companies including IBM, Warner Bros, Tesco, Dulux, Ricoh, L’Oreal, Asda-WalMart and Ogilvy & Mather.
UK/EU Fees: £9,000
International Fees: £10,750
Learn more about fees and funding information|
Our new £35 million building offers state-of-the-art teaching and computer lab facilities.
Faculty of Business and Law
De Montfort University
Hugh Aston Building, 0.30
Leicester, LE1 9BH
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T: +44 (0) 116 257 7458
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